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If a ‘personality guru’ was to be truly honest, he would be like "OK, i know we as a nation couldn't completely achieve what we dreamt about when we inserted that another word ‘socialist’ in our constitution; another glossy and appealing word. Nonetheless, we all can take our self-centred individual goals really seriously, OK? We pledge to relentlessly eulogize these ‘aims’, ‘dreams’ and just let the spirit of people like Freud frown who gave absurd theory about dream; cynical people, negative people.”
It is just incredulous how these self-acclaimed patrons employ this word ‘negative’ to toss away any meaningful insight into reality and just callously chuck away epistemological remarks in a similar fashion. Any other philosophical school of thought that may be displeasing to human souls, like absurdism and existentialism are meant to suck away ‘positive energy’; a mystical energy that is indispensable is you want pile up stacks of money.
Being a student of literature its really hard for me to undermine the value or power of characterization or simply put the varied characteristics of a human being that define him/her. Now there is a whole new terminology to define human beings, and a word that doesn’t miss each time is ‘personality’. It is more or less, an abstract entity that we barter in the corporate world to get ourselves a good pay, invariably this is devoid of any ethical understanding and is based upon the (un)sound principles of ‘efficiency’ and ‘productivity’. So, it isn’t surprising that it is the paramount in this modern capitalist setting, with its utter lack of sobriety.
This whole concept is aggressively marketed by all firms and of late, by educational institutions too. Proliferation of universities like IIPM and their rapid growth stands as a testimony to the fact that this whole concept devoid of ethics has a strong grip on our social imagination. Ramifications are more serious than they might appear to be, educational institutions are pushed to be more ‘efficient’ and ‘productive’ rather than a place of true learning or holistic development. The aversion to disciplines like cultural studies, humanities, etc. is the result of the same
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Introduction
Nalil Sharma, Graduate, Bachelor of Arts (Hons) in English from Delhi University, Freelance writer
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